.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, once adapted to snagging billions in financial backing annually, have actually raised nearly $360 thousand so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That slowdown is due to market concentration, improved governing tensions, as well as economic uncertainties.ADWEEK spoke to five VCs that remain to acquire adtech business, even with these difficulties, concerning what they are actually looking for and also what they avoid. Possibly unsurprisingly, these financiers are targeting options in privacy-focused innovations and industry-specific places like connected TV.